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Kremenchuk MarketOpt chain abandons fragmentation scheme after tax raids

# Major Retailer Agrees to Full Business Reorganization — But Only After Raids A major retailer has agreed to a comprehensive business reorganization, but only after law enforcement conducted searches. Why does voluntary transparency in business remain an exception rather than the norm?

Tetiana Suchkova-Ladik

By Tetiana Suchkova-Ladik

May 22, 2026 · 1 min read

Kremenchuk MarketOpt chain abandons fragmentation scheme after tax raids
Фото: Depositphotos

Kremenchuk trading network MarketOpt announced its refusal to use a business fragmentation scheme and a complete reorganization of its accounting, reporting, and operational systems. The decision was made following inspections conducted by regulatory authorities.

Business fragmentation is a classic tax burden minimization scheme: a large company is artificially split into several smaller legal entities, each of which falls under a simplified tax system. Formally — separate enterprises. In reality — a single network with unified management and a single beneficiary. In wartime conditions, when the state budget critically depends on tax revenues, such schemes have a direct cost — underfunded hospitals, delays in military payments, deficits in the state treasury.

MarketOpt is not a small player. The network covers dozens of retail outlets in Kremenchuk and the region, serving thousands of customers daily. The scale of business makes the fragmentation scheme particularly noticeable for the budget — and especially significant as a precedent.

The company promised to conduct reorganization voluntarily and comprehensively. However, the chronology of events speaks for itself: first inspections — then promises. No public mechanism for monitoring the reorganization has been announced yet: neither deadlines, nor independent audit, nor accountability to the community.

It is significant that similar cases in Ukraine almost always develop according to the same scenario: businesses optimize taxes until a check arrives. After that — repentance and restructuring. There is effectively no systemic incentive to come out of the shadows before an inspection.

The question is not whether MarketOpt will keep its promise — but whether a public mechanism for verifying this reorganization will emerge that can be checked a year from now.

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# European Regulators Target Google Again — This Time Over Digital Markets Act Violations. What's Behind the Accusations and Why It Matters Beyond the Corporation European regulators have renewed their scrutiny of Google, this time focusing on alleged violations of the Digital Markets Act. The charges underscore Brussels' increasingly aggressive stance on big tech monopolies and what officials say are anticompetitive practices. The accusations center on how Google leverages its dominance across multiple digital services — from search to advertising to mobile platforms — to disadvantage competitors. Regulators claim the company is using its market power in ways that stifle innovation and limit consumer choice. The case carries significance far beyond Google itself. It signals how the EU is attempting to enforce its landmark Digital Markets Act, legislation designed to curb the gatekeeping power of tech giants. A potential penalty could set precedent for how other large technology companies face similar scrutiny. For consumers and smaller tech firms, the outcome could reshape the digital landscape by creating more room for competition. For Google, fines and operational restrictions could fundamentally alter its business model in Europe, the world's most stringent regulatory market. The case also reflects a broader geopolitical divide, with the EU pursuing a regulatory approach that contrasts sharply with the lighter-touch oversight favored in the United States.

May 26, 2026