Olha Sumska — on the cost of a look and her 60th birthday: the price of style and what it says about fashion in Ukraine
People's Artist Olga Sumska, in blogger Nikolas Karma's column, openly discussed her everyday wardrobe, disclosed the price of a suit and a scarf, and explained why 60 years for her is not a declaration but a stance. We examine why this matters not only for the society pages.
By Tetiana Suchkova-Ladik
February 24, 2026 · 2 min read
Conversation and the source
Olha Sumska was a guest on Nikolas Karma’s video column “How Much Is the Look?”. The conversation was reported by the UNN agency with reference to the author’s Instagram. The questions were simple — what the star wears, how much it costs, what difficulties she faces when choosing clothes — but the answer touched on broader topics: age, the public role of an artist, and society’s attitude toward style.
What she’s wearing and how much it costs
Sumska explained that her stage looks differ from her everyday ones. During the filming, the blogger found the actress in a white embroidered suit — its cost, according to Olha, is about UAH 10,000. The look was complemented by a scarf for roughly UAH 2,000. The actress also candidly said that, because of her tall height, it is harder for her to find jackets and trousers that fit.
On age and the public role
"60 is a great, young, conscious age"
— Olha Sumska, People’s Artist of Ukraine
Sumska emphasized that age should not be made a taboo: in her view, experience and respect for older creative figures in many countries are an important cultural resource. It’s a reminder that for an artist a round-number birthday is more a mark of authority than a limitation.
Why this matters to the reader
First, the figures provide practical context: an outfit visible in the media costs entirely within reach for a wide range of buyers, so fashion in Ukraine can be both prestigious and accessible at the same time. Second, a public figure’s frank conversation about age changes the social narrative — it signals to brands and stylists that attention to sizes, cuts and the needs of people in “older youth” should become part of the market.
Summary
Sumska’s interview is not just a celebrity moment. It is a small symptom of change: the accessibility of stylish clothing, interest in the real needs of different bodies and ages, and the return of public authority to generations. Whether Ukrainian brands will go further — adding more options for tall and mature female customers — is a question worth the attention of those working in the fashion and culture industries.
