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Pantone Announced PANTONE 11-4201 Cloud Dancer — the First White Color of 2026

The Pantone Color Institute named PANTONE 11-4201 Cloud Dancer the Color of the Year for 2026 — a light, neutral white. It is the first white chosen in the program’s 26-year history; other forecasts had pointed to turquoise and earth tones as trends.

Oleg Bazylewicz

By Oleg Bazylewicz

December 4, 2025 · 1 min read

Pantone Announced PANTONE 11-4201 Cloud Dancer — the First White Color of 2026

The Pantone Color Institute has chosen PANTONE 11-4201, called Cloud Dancer, as the color of the coming year. The organization described it as a light neutral white with a calming aesthetic.

Color description

"We present the Pantone Color of 2026, PANTONE 11-4201 Cloud Dancer. An elevated neutral white whose airy presence is like a whisper of calm and serenity in a noisy world"

– Pantone Color Institute

In its statement, the Institute said the shade is meant to induce relaxation and foster concentration, creating space for creativity and renewal.

Designers' views

Some commentators described the color as a soft, almost vanilla shade of white. By contrast, other trend forecasts had earlier favored turquoise tones, and some designers expect earthy palettes to be popular next season.

"Cloud Dancer expresses our aspiration for a future free from toxicity and excess"

– Lee Eiseman, Executive Director of the Pantone Color Institute

Pantone affirmed its choice as a response to a contemporary demand for simplicity and calm in an environment saturated with information noise and constant connectivity.

History of the selection

The color selection program has existed since 1999, each year determining the shade that, according to the Institute, reflects the cultural moods of the coming year. In 2026, for the first time in 26 years, the favorite is a shade of white.

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EU Against Google: Why the Latest Fine Could Change More Than Previous Ones

# European Regulators Target Google Again — This Time Over Digital Markets Act Violations. What's Behind the Accusations and Why It Matters Beyond the Corporation European regulators have renewed their scrutiny of Google, this time focusing on alleged violations of the Digital Markets Act. The charges underscore Brussels' increasingly aggressive stance on big tech monopolies and what officials say are anticompetitive practices. The accusations center on how Google leverages its dominance across multiple digital services — from search to advertising to mobile platforms — to disadvantage competitors. Regulators claim the company is using its market power in ways that stifle innovation and limit consumer choice. The case carries significance far beyond Google itself. It signals how the EU is attempting to enforce its landmark Digital Markets Act, legislation designed to curb the gatekeeping power of tech giants. A potential penalty could set precedent for how other large technology companies face similar scrutiny. For consumers and smaller tech firms, the outcome could reshape the digital landscape by creating more room for competition. For Google, fines and operational restrictions could fundamentally alter its business model in Europe, the world's most stringent regulatory market. The case also reflects a broader geopolitical divide, with the EU pursuing a regulatory approach that contrasts sharply with the lighter-touch oversight favored in the United States.

May 26, 2026