Tuesday, May 26, 2026
Today's Edition

EveryNews

Stories that matter, signal over noise

Technologies

Garmin Venu X1 in Soft Gold — premium look and discounted price: what this means for buyers in Ukraine

Garmin has added a Soft Gold option to the Venu X1 lineup, featuring a titanium back cover and a French Grey nylon strap. The device retains the technical specifications of its predecessor but costs $100 less and is already available in Ukraine from UAH 39,396 — we explain why this matters.

Tetiana Suchkova-Ladik

By Tetiana Suchkova-Ladik

January 8, 2026 · 2 min read

Garmin Venu X1 in Soft Gold — premium look and discounted price: what this means for buyers in Ukraine

In brief: new look, same innards — better price

Garmin has officially unveiled an updated version of the smartwatch Venu X1 in the Soft Gold shade with a titanium rear cover and a French Grey nylon strap. The model keeps the predecessor’s hardware base but received a noticeable price correction: $700, which is $100 less than the Venu X1’s launch price in 2025. The watch is already available on Garmin’s site and major retailers, including Amazon, and in Ukraine the starting price is from 39,396 UAH.

"This variant has the same specifications as the previous models"

— Garmin, official product page

Technical highlights

The Venu X1 in Soft Gold does not change key specifications: case thickness — 7.9 mm, display — 2-inch AMOLED, battery life — up to 8 days, water resistance — 5 ATM. A flashlight is integrated into the case, and weight with the strap is about 40 g. This combination makes the model versatile for daily use and active workouts.

Price and availability: what matters for Ukrainians

The $700 price is a significant drop from the 2025 launch figure. For the Ukrainian market, not only the nominal dollar price matters but also availability at local retailers, customs and trade markups. Presence on Amazon and through the official distributor increases the chances of service support and warranty — especially important during the war, when logistics and after-sales service remain a risk.

Market context: between premium and mass market

Against the backdrop of presentations of other models (for example, the Fenix 8 Pro 2025 with satellite connectivity and MicroLED for $2,000 or the Google Pixel Watch 4 with automatic workout detection), the Venu X1 is positioned as a compromise between functionality and style. For those seeking a lightweight, aesthetic and long-lasting watch without ultra-advanced features at the $2K level, the new Soft Gold is an attractive option.

What this means in practice

First, the price reduction makes the Venu X1 more accessible for the Ukrainian buyer who seeks a balance between quality and cost. Second, the titanium element and new colors underline a trend: manufacturers are betting on a stylish device that doesn’t look “just sporty” in a training sense, but also suits urban life. And finally, steady availability at retailers means a lower risk of disruptions in warranty service.

Summary: the updated Venu X1 is not a technological revolution but a pragmatic update in design and price. A question for the buyer: are ultra-specialized features at a higher price more important to you, or everyday comfort and style? For many Ukrainians, the answer currently leans toward a moderate premium model.

Related

Latest

Business

EU Against Google: Why the Latest Fine Could Change More Than Previous Ones

# European Regulators Target Google Again — This Time Over Digital Markets Act Violations. What's Behind the Accusations and Why It Matters Beyond the Corporation European regulators have renewed their scrutiny of Google, this time focusing on alleged violations of the Digital Markets Act. The charges underscore Brussels' increasingly aggressive stance on big tech monopolies and what officials say are anticompetitive practices. The accusations center on how Google leverages its dominance across multiple digital services — from search to advertising to mobile platforms — to disadvantage competitors. Regulators claim the company is using its market power in ways that stifle innovation and limit consumer choice. The case carries significance far beyond Google itself. It signals how the EU is attempting to enforce its landmark Digital Markets Act, legislation designed to curb the gatekeeping power of tech giants. A potential penalty could set precedent for how other large technology companies face similar scrutiny. For consumers and smaller tech firms, the outcome could reshape the digital landscape by creating more room for competition. For Google, fines and operational restrictions could fundamentally alter its business model in Europe, the world's most stringent regulatory market. The case also reflects a broader geopolitical divide, with the EU pursuing a regulatory approach that contrasts sharply with the lighter-touch oversight favored in the United States.

May 26, 2026