Over 70% of Ukrainians Have Adapted Their Homes to Outages — What It Means for Safety and the Market
A Rakuten Viber survey of over 30,000 respondents found that the majority of Ukrainians have already made or plan to make energy upgrades to their homes. We examine how this will affect everyday life, the market, and government policy.
By Tetiana Suchkova-Ladik
March 2, 2026 · 2 min read
The Hook
Rakuten Viber conducted a poll on its official channel — more than 30,000 respondents took part. The result is simple but important: more than 70% of Ukrainians have either already adapted their homes to outages or plan to do so. These figures change the agenda for businesses and authorities.
What the poll showed
According to Rakuten Viber (via LIGA.net), 61% of respondents do not need additional charging during outages — their existing sources or device charge are sufficient. The other 39% are seeking solutions: 29% charge at work, 6% at resilience hubs, and 4% in cafés or co‑working spaces.
How Ukrainians are changing their homes
45% of respondents plan further adaptations to their homes; another 27% say they have already done everything possible for energy independence. Only 21% do not plan any changes, 4% expect the situation to improve, and 3% are considering relocation. The key age group is 34–45 years; more than half of respondents are under 45.
"In an anonymous poll on the official Rakuten Viber Ukraine channel, more than 30,000 respondents took part."
— Rakuten Viber, via LIGA.net
Why it matters
This is more than statistics about chargers. Mass adaptation of housing means rising demand for batteries, generators, energy storage systems, and energy‑efficient solutions. For businesses — new niches and services; for the state — the challenge of providing support to vulnerable households so that energy independence does not become a privilege only for those who can afford it.
Context
The data emerged against the backdrop of real problems with energy supply: the mayor of Kharkiv complained about outages in buildings without heating, and on February 10 a regional emergency in the energy sector was declared in Kharkiv Oblast. These events are strengthening citizens' desire for individual solutions and accelerating the micro‑energy market.
Implications and forecast
Analytically, this means three things: first, demand for household energy storage solutions will grow; second, there will be a need for government programs for low‑income households; third, companies that adapt quickly (battery installation services, insulation, mobile charging points) will gain an advantage in the market.
If policy and funding do not keep up with this demand, the social burden will only increase. So the question is not only who has a spare power bank — but who will ensure energy resilience for everyone.
