Technologies
Ferrari Luce for €550,000: The Brand's First Electric Car Was Developed for Five Years — and It Has No Touchscreen
Ferrari has officially unveiled the Luce, a four-door, five-seater electric vehicle with 1,000 horsepower priced from €550,000. The design is by Jony Ive, it features physical buttons, and Ferrari's stock fell 3% on the day of the presentation.
May 26, 2026